No.1

Everyone loves a good backstory, and Earnest Empire's is about as good as it gets. While the Earnest Empire brand was established in 2017, the legend of Earnest Empire extends back into the trenches of history.

When considering all the contradictory commentary out there on the world wide web, it’s not surprising that we can get confused when it comes to the essentials - like bearding basics. So, to help out our bearded brethren – and to settle some bearding myths once and for all – we’ve set about to debunk some of the most common bearding rumours around.

How to Avoid Beard Dandruff: A Complete Guide for Men If you have a beard (and lets face it, most blokes do these days), you're bound to have dealt with beard dandruff. It's annoying and it's unsightly - but luckily, we're here to help!  For most...

Offering a bespoke range of men's grooming products, The Bowery is known for its quality pomades, signature fragrance, and stylish packaging. But what about The Bowery's backstory? Well, that's just as edgy.

Franchise. Though it's a word most of us are familiar with, it's a world many don't understand. And while this is entirely forgivable, it's also somewhat ironic - given we live in the most franchised country in the world. So, since Kiwis are eating, shopping, banking, and beautifying through franchised businesses, we thought it best to get the low down on franchising.

Just when you thought you'd heard of everything, a blog like this comes along talking about face shapes. Yes, we get that everyone is different and has a different face, but face shapes? What the hell are those? And do we even need to know about them?

So you've decided to grow a mo. In the grand tapestry of facial hair, few adornments carry the same level of public opinion as the mighty moustache. It's a symbol of masculinity, a nod to tradition, and, let's face it, a darn good conversation starter. But achieving moustache mastery isn't just about allowing your upper lip to run wild - it's a journey.

Now that we are back to work and real life, it's time to think about shaping up your style. But before you sit in that barbershop swivel chair, you must speak the same language. Understanding barber terminology isn't just about avoiding awkward misunderstandings—it's the key to getting the precise cut you envision. 

Another year is upon us! And with the New Year comes the inevitable New Year's resolutions. Changing habits takes time & energy. But if you set a firm goal & stick to it, you can create some serious outcomes that might just strengthen your resolution resolve. So, let's dive right into the top six tips that will have you conquering your New Year's resolutions with swagger!

Today, we take a break from grooming go-to's and embark on a behind-the-scenes look at BarberShopCo – focusing on the man at the top. We'll talk trials and tribulations, clippers and cutters, all in the search of attaining grooming excellence. So, stop what you're doing and say hello to Adam Johanson - the CEO of the barbering company that's shaking up the New Zealand male grooming industry like a well-made martini.

Grooming doesn't have to be complicated and doesn't require hours in front of the mirror. In fact, at its best, grooming involves small tweaks and touches that make a big difference to personal appearance. Think of this blog as yet another feather in your grooming cap. So, settle in and let's get right to it as I break down three grooming how-to's that every man should master. 

Today, we talk grooming! Or, to be more precise – we talk grooming fails and how to avoid them. Grooming is foundational to the impression we make on others, and – more often than not – it is completely overlooked. But fear not – because this blog is all about how to dodge the most common grooming disasters.