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No.1

  • Aged to Perfection: Refining Your Style, Routine, and Edge Over Time

    Getting older doesn’t mean losing your edge. Discover how thoughtful grooming, simple skincare and a few everyday habits can help you refine your style, build confidence and make the most of your prime.

  • How Often Should You Actually Replace Your Razor?

    Still squeezing one more shave out of a tired blade? Find out when to replace your razor blades, four signs it’s time for a fresh one and how to get free blades with an eligible BarberShopCo haircut. 

  • Cold Weather, High Standards: Protecting Your Look This Season

    Cold weather shouldn’t mean lower standards. Discover simple ways to care for your scalp, soften your beard and protect your skin, so you can keep your look sharp through a New Zealand winter.

  • Gym Etiquette - The Unspoken Rules of the Iron Paradise

    Nobody wants to be “that person” at the gym. From putting your weights back to giving others space, discover the unspoken rules that keep everyone happy, plus grooming essentials to help you freshen up after your workout.

  • Shaving Traditions Around the World

    A shave is more than a fresh look. From ancient Egyptian grooming to samurai hairstyles and the Sikh tradition of uncut hair, explore how hair and shaving have shaped identity, faith and culture around the world.

  • A no-nonsense guide to growing a beard

    Growing a beard is easy. You just stop shaving, right? Wrong. If it were that simple, every guy on the street would have a mane like a Viking. The reality is that betwen the "patchy phase", the "ithcy phase", and the "my partner wants me to shave...
  • The Autumn Transition: Shedding the Summer Scruff

    Change is in the air. As the New Zealand humidity drops and the March air cools, the "low-maintenance" grooming approach of summer no longer meets the required standard. It's time to recalibrate your routine, repair seasonal damage and sharpen you...
  • The Electric Edit

    Choosing between manual and electric grooming tools isn't a matter of which is "better", but which is right for the task at hand. While the manual blade is the undisputed king of closeness, the modern lifestyle requires a kit that can keep pace. ...
  • The Attraction Audit

    With Valentine’s Day just around the corner, we’re settling the age-old debate once and for all. Does she actually like the beard, or is she just "putting up with it"? While personal style is always subjective, data and evolutionary psychology tel...
  • The January Reset

    There's a specific feeling to the first few weeks of January. The holidays are behind us, the resolutions are written and that familiar "back to work" feeling is starting to settle in. While the New Zealand summer is still in full swing, our focu...
  • The Post-Christmas Hair Survival Guide: Taming Hat Hair, Humidity, and Hangovers

    You survived the Christmas rush. Now you've traded your suit for shorts and your office for the road, the boat or the beach. Sun, humidity, chlorine and the constant hat-on/hat-off cycle can quickly ruin a fresh cut. We asked our Barbers for the...
  • Beach Ready: Your Expert Guide to Body Grooming

    The New Zealand summer holidays mean warmer weather, beach time and a greater need for comfort and confidence below the neck. While your haircut and beard are your signature, summer demands that the rest of your grooming routine is just as sharp....