No.1

During World War 2, a strapping young kiwi lad called Earnest James boarded a slow boat destined for Egypt, with hundreds of fellow soldiers.

A barber by trade, Earnest soon recognised the need for an on-board barber to maintain moral. So, he set up shop and kept his comrades looking dapper during the weeks-long voyage.

With a pioneering spirit and razor sharp wit, Earnest would often jest that “You can’t fight the fight if you look like shite”.

New to shaving? Whether your face has suddenly gone full peach fuzz, you’re rocking an un-intentional caterpillar on your top lip or you only have the odd chin sprout to deal with, learning to shave is a right of passage that all guys go through. 

As barbers, shaving is our business, so we’re sharing five tips to help you get off to a smooth start when learning to shave in your teens.

Some of our favourite men keep their head polished and hair free - the Rock, Jason Statham, Monty Betham, Bruce Willis, Samuel L Jackson, Jono Pryor, even the Dalai Lama. The list of men making baldness cool gets longer each year.

You might be bald by your own choice or by nature’s choice. Either way, your chrome dome needs just as much TLC as a full head of hair.

Here's how to get the best result when you're going bald, whether you like a bit of stubble or cueball shine.

You might think it’s poor technique, inadequate skin preparation or simply weed-like hair growth, but the number one reason for a patchy, stubbly and even painful shave is very easy to solve.

You’re either naturally attractive or you’re not. Right? Wrong.

Yes, some men are gifted in the looks department but with the right attitude and a few tweaks, you can enhance your sex appeal and feel better about yourself in the process.

We've kept it simple and stuck to the five senses.

Let's talk about something that often flies under the radar when it comes to personal grooming: eyebrows. Men largely overlook eyebrow grooming, and I get it - you're busy and time-poor, and adding tweezing to your grooming regime just seems a step too far. But trust me, eye brow maintenance is not a big deal once you get the hang of it. And even better? It's a total game-changer.

If you’re reading this I’m guessing you’ve noticed a little less hair in the mirror and a little more hair on your pillow. If that’s the case, welcome to the hair loss club! It’s not a club that men are clamouring to join, but boy, does it have a lot of members.

Everyone loves a good backstory, and Earnest Empire's is about as good as it gets. While the Earnest Empire brand was established in 2017, the legend of Earnest Empire extends back into the trenches of history.

When considering all the contradictory commentary out there on the world wide web, it’s not surprising that we can get confused when it comes to the essentials - like bearding basics. So, to help out our bearded brethren – and to settle some bearding myths once and for all – we’ve set about to debunk some of the most common bearding rumours around.

How to Avoid Beard Dandruff: A Complete Guide for Men If you have a beard (and lets face it, most blokes do these days), you're bound to have dealt with beard dandruff. It's annoying and it's unsightly - but luckily, we're here to help!  For most...

Offering a bespoke range of men's grooming products, The Bowery is known for its quality pomades, signature fragrance, and stylish packaging. But what about The Bowery's backstory? Well, that's just as edgy.

Franchise. Though it's a word most of us are familiar with, it's a world many don't understand. And while this is entirely forgivable, it's also somewhat ironic - given we live in the most franchised country in the world. So, since Kiwis are eating, shopping, banking, and beautifying through franchised businesses, we thought it best to get the low down on franchising.