About Us

Our Story: More than just a haircut

In 2015 founders Adam Johanson and John Erkkila established BarberShopCo with a singular vision: to create a premium client experience that went beyond the chair. By focusing on 'the thousand details' that make up a superior service, we quickly created a buzz in the market and challenged the old standards of barbering.

Our focus on quality fueled rapid growth - from opening our first store in Millwater to establishing over 20 stores nationwide.

Our Vision and Values

Our guiding principle is that a great look should be easy to access and accompanied by superior service. We are committed to ensuring every client leaves looking sharp and feeling great.

We live by our core values every day:

- People first: Our clients and our team are the heart of our business.

- Everything speaks: Every client, every moment, every detail and every team member - it all speaks.

- Keep it simple: Less is more.

- Have fun: Life is a journey to be enjoyed!

Driven by Innovation

Our growth is fueled by finding new ways to disrupt the men's grooming market. We've invested in infrastructure and technology to ensure a world-class standard across our growing network:

- Market Disruption: We were the first to launch our industry-leading Shave for Free program and the BarberShopCo Q App, proving our commitment to innovation.

- Product Quality: We own and operate strong product brands including The Bowery and Earnest Empire, ensuring the quality of our retail offering.

- Employer of Choice: We are honoured to have been selected as a Finalist in the Westpac Business Awards for 'Employer of the Year', demonstrating our commitment to our team.

We invite you to experience the difference our commitment to quality makes.