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The Bowery Holdfast Pomade
The Bowery Holdfast Pomade
The Bowery Holdfast Matte Pomade
The Bowery Holdfast Hair Clay Pomade
Vendor The Bowery

The Bowery Holdfast Pomade

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Medium Hold, Matte Finish Pomade

A textured beachy look for the sailor in all of us. With a medium hold and matte finish, Holdfast is water soluble and infused with The Bowery's signature fragrance. Apply a thumbnail sized amount to your palm, rub together and work into your hair starting at the roots. Use your fingers for a 'just washed-up' look or comb through for a more purposeful finish. 100ml tin provides one to two months supply.

The Story Behind Our Holdfast Pomade - New York’s Bowery was once a sailor’s depraved haven, full of booze, bars, women and tattoo parlours. One of the most popular sailor tattoos was the holdfast, a phrase tattooed across the knuckles meant to ward off the bad luck by drowning - while serving as a reminder to hold blimmin’ tight to the ship’s rigging!

  • Water soluble
  • Natural matte finish
  • Fine fragrance
  • Medium hold
  • Made in New York