Inside BarberShopCo: Empowering Franchisees and Fostering Growth
BarberShopCo is revolutionizing men's grooming by blending traditional barbershop services with modern customer care. At the core of its success is a dedicated team that provides franchisees with unmatched support, guidance, and a customer-first philosophy. Tracy, who joined BarberShopCo in May, is one of the driving forces behind the Brand’s growth. With a diverse background and a passion for helping others succeed, Tracy plays a key role in shaping the future of BarberShopCo by ensuring franchisees are well-equipped to thrive.
A Career Built on Diverse Experience
Before joining BarberShopCo, Tracy had a dynamic career in retail, sales, and business ownership. After taking a sabbatical to travel across Asia and Europe, she was ready for the next challenge. Her previous roles included National Sales Director at Audika Hearing Clinics and leadership positions at Luxottica Retail. Additionally, Tracy has owned several businesses, giving her a unique perspective on corporate structures and self-managed operations.
“When I first encountered BarberShopCo, I was drawn to their attention to detail, seamless integration of services, and family-oriented culture. It felt like the perfect fit,” she recalls.
A Role Focused on Franchisee Success
As part of her role at BarberShopCo, Tracy is dedicated to supporting franchisees in achieving long-term success. She works closely with franchise owners to help them increase revenue, streamline operations, and maintain high standards. For Tracy, it’s not just about numbers—building relationships and fostering growth are essential.
“In a dynamic business like BarberShopCo, decisions can be made quickly, and results are often immediate,” she says. “I love being able to make a real difference for our franchise owners through coaching, action plans, and new opportunities for growth.”
A typical day for Tracy involves in-store visits and behind-the-scenes work to ensure operations run smoothly. She helps optimize customer experience and drive foot traffic by collaborating with departments like marketing and inventory.
Building a Collaborative Community
A key part of Tracy's role is creating a strong sense of community among franchisees. She encourages collaboration and knowledge-sharing through regular meetings, informal catch-ups, and brainstorming sessions. “We have a wonderful group of owners who are genuinely invested in each other’s success,” she says. “By sharing insights and ideas, we all thrive together.”
One of Tracy’s proudest moments was helping a franchisee expand into multiple locations, a testament to the effectiveness of BarberShopCo’s model and the trust she has built with owners.
What Makes a Successful Franchisee?
According to Tracy, successful BarberShopCo franchisees are resilient, organized, and adaptable. Strong leadership, a client-first mindset, and the ability to work collaboratively are key. “The most successful franchisees are those who embrace change, stay organized, and maintain strong client relationships,” she explains.
Measuring Success
For Tracy, success is about more than just hitting sales targets. It’s about ensuring franchisees feel supported and that their clients are satisfied. “Growth, profitability, and client advocacy are top priorities. But what matters most is that franchisees feel empowered, and their clients leave feeling great,” she says.
Looking Ahead
As BarberShopCo continues to grow, Tracy is excited about the future. She works closely with BarberShopCo CEO Adam and franchisees to refine the business model and ensure ongoing success. “I’m thrilled about where BarberShopCo is headed,” she says. “We’re in a great position to continue growing, and I’m looking forward to helping more franchisees achieve their goals.”
Join the BarberShopCo Family
If you’re passionate about customer experience and entrepreneurship, BarberShopCo might be the perfect opportunity. With a proven business model and a supportive franchise network, BarberShopCo is always seeking new franchisees ready to make their mark in the men’s grooming industry.
To learn more, visit the Website or contact franchise@barbershop.co.nz