Brand Strength, Marketing Support & Innovation That Drives Franchisee Success
BarberShopCo franchisees benefit from more than just a recognised name — they become part of a well-established, strategically positioned brand that’s built to grow. With high-impact marketing, revenue-driving technology, and consistent brand engagement, the BarberShopCo system is designed to help franchisees succeed from day one.
A Recognised Brand That Stands Out
BarberShopCo is one of New Zealand’s most distinctive barbershop brands, with a reputation for style, quality, and consistency. Our modern sleek store design, paired with a premium customer experience, means customers know exactly what to expect — and where to go. As a franchisee, you benefit from this instant credibility and customer recognition.
Technology That Enhances Revenue
Our proprietary virtual queueing system, the Q App, allows customers to join the virtual queue from anywhere — reducing wait times, increasing convenience, and streamlining in-store operations. This technology not only enhances the customer experience but helps you increase volume and manage peak times more efficiently.
Professional Marketing That Drives Results
Franchisees enjoy the full support of a dedicated national marketing team. This includes:
• Weekly EDMs (email marketing) sent directly to customers, promoting offers, news, and store updates.
• Social media support, including content creation, regular posting, and local area promotion.
• In-store promotional materials to ensure seamless, on-brand campaigns across the network.
• Push notifications to BarberShopCo Q app users
Marketing is coordinated and consistent — giving you the visibility you need without the burden of doing it alone.
No. 1 Magazine – Connecting with Customers
Our No. 1 Magazine is a custom publication delivered in-store to our customer base. It combines brand storytelling, grooming tips, lifestyle content, and promotional updates. It’s a powerful tool to build loyalty and reinforce the premium positioning of the brand, right at the chair.
“Free Blades with Every Cut” – A Campaign That Converts
Launched in June, our latest national campaign offers a free four-pack of premium Earnest Empire razor blades with every haircut — not just as a short-term offer, but as an ongoing benefit.
The campaign encourages customers to:
1. Download and use the BarberShopCo App to join the queue remotely.
2. Visit their local store for a professional cut.
3. Receive a free 4-pack of blades at every visit.
4. Purchase a one-time reusable razor handle in-store or online for just $16.
This initiative is driving measurable increases in foot traffic, product sales, and repeat visits.
A Franchise System Built for Growth
BarberShopCo franchisees benefit from a robust system that supports both operational efficiency and local market success. From marketing and branding to technology and product innovation, every component is designed to help you grow revenue and build long-term value.
When you join BarberShopCo, you're not just opening a barbershop — you're stepping into a trusted brand with nationwide reach, proven systems, and powerful marketing behind you.