Your Guide to Essential Pre and Post Shave Skincare!

For many men, the daily shave is a non-negotiable – a quick pass of the blade, a splash of water, and you're out the door. But if you're consistently battling irritation, razor burn, ingrown hairs, or just a generally unhappy complexion, chances are you're missing a crucial step (or two).

At BarberShopCo, we know a truly great shave isn't just about the blade; it's about the canvas. It's about prepping your skin before and caring for it after. Forget the discomfort – we're here to guide you through the essential pre and post shave skincare routine that will transform your shave from a chore into a comfortable, confidence-boosting experience.

Pre Shave: Why Your Skin Needs Prep

Think of it like this: you wouldn't hit the gym without warming up, would you? Your face is no different. Proper preparation softens your hair, opens your pores, and creates a protective barrier, allowing your razor to glide smoothly and minimize irritation.

Cleanse Your Canvas:

Why: Shaving on dirty skin is a recipe for disaster. Oil, grime, and dead skin cells can clog your razor and lead to breakouts or irritation.
How: Use a gentle facial cleanser like Earnest Empire's Mens Face Wash with warm water. This removes impurities and softens the hair.
Pro Tip: For an extra step, consider a mild facial scrub 2-3 times a week to exfoliate and lift ingrown hairs.

Warm Up & Open Up:

Why: Warmth relaxes the hair follicles, making the hair softer and easier to cut.
How: The classic hot towel is king here! Dampen a clean towel with hot water, wring it out, and apply it to your face for 2-3 minutes. Alternatively, shave immediately after a hot shower.
Pro Tip: For the ultimate experience, nothing beats a BarberShopCo in-store hot towel shave. It’s a level that’s hard to beat at home.

Pre-Shave Protection:

Why: Creating a slick layer between your skin and the blade reduces friction and provides an extra layer of protection. It's especially crucial for sensitive skin or coarse hair.
How: Place a thin layer of Shaving Cream like Earnest Empire's Shave Cream in the palm of your hand and massage into a rich lather.
Pro Tip: Using a premium shaving brush like our Badger Brush not only creates a superior lather, but it also helps exfoliate your skin and lift your beard hairs for an even closer, smoother shave.

Post Shave: Recover & Care

The shave isn't over when the last hair falls. Your skin just went through a workout, and it needs some TLC to recover, calm down, and look its best.

Rinse with Cold Water:
- Why: Cold water helps close pores and soothe the skin, reducing redness and irritation.
- How: Splash your face generously with cold water after rinsing off all lather.
Pat (Don't Rub) Dry:
- Why: Rubbing can irritate freshly shaved skin.
- How: Gently pat your face dry with a clean, soft towel.
Apply Aftershave Balm/Moisturizer:

- Why: This is non-negotiable! It rehydrates the skin, calms irritation, reduces redness, and provides essential moisture lost during shaving.
- How: Apply a small amount of a dedicated facial moisturizer
- Product Picks: Choose a formula that suits your needs.
  - The Bowery B'Hoy Aftershave Lotion: For a classic, cooling finish, this lotion is infused with menthol and the B'Hoy signature fragrance. It helps close pores and tighten skin while leaving it feeling fresh and revived.
  - Earnest Empire Lightweight Mens Moisturiser: A fantastic option for those with sensitive skin. Made in New Zealand with natural ingredients like Rosehip Oil and Manuka Honey, it provides instant hydration without a greasy feel.
  - Earnest Empire Mens Moisturiser with SPF15: Protect your skin from the harsh sun every day. This moisturiser is a must-have, with a built-in SPF15 to shield your face while hydrating and soothing post-shave skin.

A truly smooth, comfortable shave is a game-changer for your daily confidence. By investing a little extra time in your pre- and post-shave routine, you'll not only banish irritation but elevate your entire grooming ritual.

Our expert barbers at BarberShopCo are always ready to provide personalized advice on your shave routine and recommend the perfect products for your skin type.